With Traditionalists, Baby Boomers, Generation X, and Millennials all working together under one roof, understanding how to motivate each generation is key. In our new white paper, "Generation Optimization", we dig into generational diversity in the workplace, outlining each generation to find out how to attract them to your organization, keep them there, and motivate them to do their best work.
Traditionalists, (born 1925-1945) are currently 2% of the workforce. Responsible, loyal and conventional, these workers are looking for stability and financial security. With respect and recognition, traditionalists will always perform.
Representing 32% of the workforce, Baby Boomers (born 1946-1964) are the first generation to bring along college degrees. 27% of these altruistic, open-minded individuals attended college. This extremely coachable generation is more open to technology than the Traditionalists before them. Boomers are looking for benefits and financial security in a career. Motivate this generation with respect and autonomy in the workplace.
Generation X (born 1965-1979) is representing the largest percentage of the workforce, with 39%. These individuals are tech-savvy, independent, risk takers that are motivated by recognition, collaboration, and flexibility. Education is important to this generation, as 60% attended college. Stability, performance-based incentives, and a flexible schedule matter the most to Gen X.
The extremely tech-savvy and independent generation, Millennials (born 1980-2000), represent 27% of the workforce. Motivated by collaboration, involvement and feedback, 62% of these individuals attended college. Up-to-date technology, corporate culture, and performance-based incentives are important to this young generation.
Our infographic (below) puts the motivators, values, and characteristics of each generation side by side to help business leaders recognize where similarities and differences lie.
For an in-depth look at each generation, request your free copy of our Generation Optimization white paper!