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How to Build an Online Presence

Would you hire yourself based on what you found online? If the answer is “no” or even “maybe,” it’s time to make a few changes. Here are some tips to make sure you’re making the most of your online presence.

Build your brand

Use social media to build a professional online presence. Give employers a glimpse at who you are as a professional by posting respectable photos of yourself and sharing articles and updates that depict your enthusiasm and involvement in your field.

A picture is worth a thousand words

What is your profile picture saying? Choose a picture that’s professional, friendly, and G-rated – not one of you at the beach in your bathing suit or partying at the bar with friends. Check your privacy settings to make sure prospective employers are limited to photos that reflect a professional image (if you’re unsure of how to adjust your privacy settings, use the site’s Help feature to guide you through the process).

Think before you post

Be wary of the pesky social media trigger finger and think twice before attaching your reputation to a story or image online. If you retweet something before reading it yourself, you risk sharing an article that is error-ridden, poorly written, or simply puts you in an unflattering light.

Take time to proofread

The occasional typo is one thing, but a slew of verbal misfires can look sloppy to prospective employers. Recruiters react negatively to jobseekers who have spelling or grammatical errors in their posts and tweets.

Don’t be negative

Debbie Downer was funny as a character on SNL; in the office, not so much. Don’t bash your employer or colleagues online and avoid negativity as much as possible. No one wants to hire a person who is dragging everyone else down.

Google yourself

When was the last time you typed your own name into Google? You might be surprised to find what pops up. Make a habit of Googling yourself often and take advantage of services like Google Removal Tools that allow you to manage what appears when someone searches for you online.

Put yourself in the employer’s shoes

One of the easiest ways to determine what should be changed about your social media presence is by putting yourself in an employer’s shoes. Consider how a complete stranger who is viewing your social media presence for the first time might perceive you.

For more tips to get ahead in your career, contact your local Accounting Principals branch.

Author

Accounting Principals

We're Accounting Principals--a leader in finance and accounting staffing. In fact, since 2010, we've been part of Adecco Group, a Global 500 company and leader in staffing services around the world. But this isn't staffing as usual. We take quite a different approach than most staffing agencies. A people-focused approach. We believe in forming real relationships with both our clients and our candidates. We want to understand the needs on both sides.

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